the economics of advertising sucks, but it will suck a lot more soon
it’s a simple matter of supply and demand. Let’s do a thought exercise. 1. eMarketer forecasts that retail e-commerce will grow roughly 10% per year for the next few years. This means that the total...
View ArticleThis Stat Reveals The Incredible Potential Of Pinterest
Source: http://www.businessinsider.com/this-stat-reveals-the-incredible-potential-of-pinterest–and-why-amazon-google-or-facebook-should-buy-it-2012-7 If online retailers invest the time to develop a...
View ArticleFacebook outlines its ad targeting strategy on one handy page, presents a...
Source: http://www.engadget.com/2012/10/01/facebook-outlines-its-ad-targeting-strategy-on-one-handy-page/ To say that Facebook has to tread lightly around privacy issues is an understatement,...
View ArticleGuess What Percent Of Black Friday Online Sales Came From Twitter Referrals?
Source: http://www.businessinsider.com/black-friday-online-sales-from-twitter-referrals-2012-11 What percent of online sales on Black Friday do you think came from Twitter referrals? How about...
View ArticleGoogle adds confirmation click to mobile ads to combat accidental activation
Source: http://www.engadget.com/2012/12/14/google-adds-confirmation-click-to-mobile-ads-to-combat-accidenta/ Smartphone owners have learned to cope with the extra power drain in-app advertising can...
View ArticleFacebook drives most social B2B traffic, but Twitter is top for conversions:...
Source: http://econsultancy.com/us/blog/61999-facebook-drives-most-social-b2b-traffic-but-twitter-is-top-for-conversions-report In fact, Twitter achieves a higher conversion rate (2.17%) than the...
View ArticlePPC Professionals: 2014 Will Be About Conversion Rate Optimization
source: http://www.marketingcharts.com/wp/topics/financial/ppc-professionals-2014-will-be-about-conversion-rate-optimization-35963/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink “2014...
View ArticleHow Do Landing Page Objectives Differ for B2Bs vs. B2Cs?
source: http://www.emarketer.com/Article/How-Do-Landing-Page-Objectives-Differ-B2Bs-vs-B2Cs/1010161 The greatest percentage from both groups considered conversion to be the most useful metric for...
View ArticleE-Commerce in Q2: Tablet Traffic as Valuable as Traffic From Computers
source: http://www.marketingcharts.com/wp/topics/e-commerce/e-commerce-in-q2-tablet-traffic-as-valuable-as-traffic-from-computers-36679/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink...
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